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Sequoia leads $40M investment in mobile messaging startup Attentive,

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Attentive, a startup serving to retailers personalize their cell messages, is announcing that it has raised $40 million in Collection B funding.

The startup was once basically based by Brian Long and Andrew Jones, who sold their earlier startup TapCommerce to Twitter. When they launched Attentive’s $13 million Collection A closing three hundred and sixty five days, Long quick me the startup is all about serving to retailers receive better ways to communicate with clients, particularly as it’s more difficult for his or her particular person apps to stand out.

Attentive’s first product allowed for what it calls “two-tap” impress-up, where users can tap on a promotion link from a tag’s web predicament, constructing a pre-populated text that opts them in to for SMS messages from that retailer.

Since then, it’s constructed a broader suite of messaging instruments, with beef up for cart abandonment reminders, A/B testing, subscriber segmentation and other facets that enable retailers to construct up smarter and more centered in their messaging approach.

The startup says cell messages sent thru its platform are seeing click on-thru rates of more than 30%, and that it now works with more than 400 clients, including Sephora, Urban Outfitters, Coach, CB2 and Jack in the Field.

The Collection B was once led by Sequoia, with participation from unique traders IVP and High Alpha, moreover to earlier backers Bain Capital Ventures, Eniac Ventures and NextView Ventures. The notion for the unique funding is to grow your total personnel, particularly gross sales and engineering.

“CRM is altering,” Long acknowledged in an announcement. “Corporations can’t manufacture a relationship with the stylish person thru e-mail on my own. E-mail performance, as measured by what number of subscribers click on-thru on a message, is down 45% over the closing five years. Barely than persevering with to cry one-capability messages at customers, tidy producers will protect linked by embracing personalized, exact-time, two-capability verbal replace channels.”

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