• Mumbai, Maharashtra

  • Permanent

  • Full-time
Job Description

  • Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance

Primary Skills

  • Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua
  • Strong English Fluent Communication Skills

Secondary Skills

  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates
  • Advanced knowledge of MS Office Suite