Hoffmann-La

  • Kolkata, West Bengal


  • Permanent

  • Full-time
  • State Accountabilities
  • Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
  • Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
  • Ensure implementation of the marketing campaigns for all Roche brands within the state
  • Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
  • Identify hurdles for the state and co create local solutions for the same
  • Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
  • Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
  • Develop Patient Persona based solutions.
  • Customized solutions for Top TAE
  • Conduct sprints for solutions for TAEs
  • Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
  • Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
  • Design of awareness campaigns & calculate ROIs
  • Support customization of pricing and PAP solutions
  • Pan Affiliate Accountabilities
  • Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
  • Connect with the global teams to help develop brand solutions
  • Contribute to global projects
  • Chapter Lead Responsibilities
  • Capability Building

Eligibility Criteria (Qualification and Experience)

Educational Qualification – Must Meet: MBA in Marketing (full time preferred)

Educational Qualification – Optional: Healthcare/Pharma marketing

Overall Work Exp: 5 years in brand management/ marketing role

Open to relocation

Relevant Work Exp:

  • Portfolio management experience (Preferred)
  • Understanding of the Oncology Market.

Technical Skills:

  • Communication and interpersonal skills,
  • Good know how of productivity tools
  • Insighting and problem solving
  • Strong knowledge of marketing fundamentals.
  • Strong track record of marketing execution.

Roche is an equal opportunity employer. Sales & Marketing, Sales & Marketing

Marketing,

Other details

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