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Thursday, June 4, 2020

Key Account Manager – Specialty BU (Oncology)

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Objective- To achieve agreed sales, productivity and performance targets for the area through management and direction.

Duties and Responsibilities:

  • Identify and develop key cancer treating centers in corporate and government institutions
  • Plan and organize product promotion campaigns, arrange scientific presentation to pre-selected key institutions and trigger buying decisions
  • Responsible for achieving territory total sales including product wise targets
  • Efficient use and deployment of resources so as to minimize field expenses while optimizing value
  • Overseeing effective application of sales promotion strategies; participate in cycle meetings and have transparent communication within the sales trade team
  • Effectively co-ordinate with the authorized stockists
  • Co-ordinate with Sales Management teams (Institution) through regular communications & interactions towards achievement of common Institution objectives.
  • Conducting business in line with Company s Vision, Mission and Core Values
  • Initiate self development for disease related Knowledge and product knowledge with help of Regional MSL. Active Participation in monthly Medical telecon and Quiz is Mandatory.
  • Identify the top KOLs in the territory. Develop relationship with KOLs for effective promotion of BI and BI products. Give feedback to the management regularly about KOL development.
  • Communicate the marketing strategies to the customers in the prescribed way.
  • Initiate and maintain appropriate level of communication with team members, Line Manager and BI support departments. Research and provide feedback to management on success of sales strategies in the field.
  • Effective inventory management in territory so as there is no shortage and reduce expiry of SKU s.
  • Communicate with HCP s effectively through strong Disease Product Knowledge and zeal to conduct effective & meaningful HCP engagement activities.

Requirements: (Eligibility criteria)

  • Education : Bachelors degree in science or B.Pharm
  • Willingness to travel extensively
  • Should be able to learn mechanism of action and clinical application concepts easily
  • Adaptability is critical to quickly respond to changing situations and priorities
  • Demonstrate strong problem solving and decision making acclimating to various customer needs, interests and processes.
  • Relate to and compare data from different sources. Commit to a course of action based on logical assumptions and factual information


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