TwitCount Button
Home BUSINESS The strange, sometimes sinister conspiracy theories on Sushant Singh Rajput’s death that...

The strange, sometimes sinister conspiracy theories on Sushant Singh Rajput’s death that flourished on social media

The strange, sometimes sinister conspiracy theories on Sushant Singh Rajput’s death that flourished on social media

Somewhere in the middle of September, a recent conspiracy idea emerged in a single of the different “Justice for Sushant Singh Rajput” groups on Facebook. The post, which showed a portray of Rajput’s body, with loads of marks, with a zoom into his eyes used to be shared by customers who believed that the actor had live-streamed his death and that the video used to be then despatched to the dark net to be sold for bitcoin, and that some main Bollywood actor had it in his possession.

The text on the post merely talked about: “Bet who is the closing considered prson in sushant’s peek…Optography: read the science” (Facebook has since eradicated the post after ET shared it with its crew for overview). This used to be straight out of Physician Who, which, in a 2013 episode obsolete ‘optography’, or a Victorian-technology forensic science device, which has been labeled as ”pseudoscience” in some quarters.

One more viral post on this kind of groups talked about this — while tagging a YouTube hyperlink that furthered the “optography” idea — “#SushantSinghRajput used to be 1st overwhelmed brutally with a bat & his right ankle used to be broken…these bastard killers were mocking him and asserting..Cricket khelna h tujhe…khel naa cricket..abhi khel…Dhoni banega..2nd they obsolete stun gun on aspect of his neck to paralyze him in part & Third with Sushant’s dogs Fudge’s collar belt they strangulated him…all this took convey.” (Sushant Singh Rajput used to be first overwhelmed brutally with a bat and his right ankle used to be broken. These bard killers were mocking him and asserting you love to need to play cricket, right? Now play. You may maybe maybe per chance be like Dhoni?…)

This idea looks to indulge in emerged from a YouTube channel called “Ulti Khopdi” and has garnered over 270,000 views to date. The video has furthermore seemed on loads of alternative YouTube channels, including “Engineer Interior” (164k views) and “Sakshi Bhandari” (70k views) among others.

One such Twitter user, Suggest Vibhor Anand, claimed on 9 September, “Expensive SSRians, The assassinate of @itsSSR, Disha Salian and the Minor Girl used to be live-streamed on Dim Web internationally. Right here’s the reason Sushant used to be brutally overwhelmed up sooner than his death and all these Bollywood Actors enjoyed the Dwell Killing of Sushant.” Anand would later claim that the talked about “dark net” video used to be retrieved by agencies.


These conspiracy theories are based on the one real perception and conviction among “SSRians” — that the Bollywood actor Sushant Singh Rajput did now now not commit suicide — and certainly, used to be murdered. And that loads of key characters — some political leaders, and mostly those in Bollywood were the ones in the help of it. These forms of theories indulge in since been mainstreamed in varied files channels — both on tv and other folks that completely operate on the on-line, namely on YouTube and Facebook. These on-line platforms, along with Twitter indulge in emerged as serious vectors of misinformation connected to the case, with runt indicators of slowing down. Several personalities who indulge in tied themselves to the distance off, including more than one lawyers, worn journalists and Bollywood personalities — indulge in furthermore grown exponentially in recognition since the actor’s controversial death.

Twitter did now now not acknowledge to ET’s questionnaire about its technique to tackling these conspiracy theories on its platform.

Satya Raghavan, director of swear partnerships at YouTube India, in holding with ET’s questions talked about, “YouTube is constructed on the premise of openness and we’re truly proud that YouTube is a convey where anybody can portion their myth or suppose themselves. This dedication to openness is now now not repeatedly straight forward, it device that now we must always guard our platform from unhealthy actors looking out to use our delivery platform.” Raghavan added that “consumption of borderline swear or improper misinformation videos” from YouTube’s solutions are “rather below 1%” and that the company used to be “working to attenuate this even further.”

But beyond the proverbial YouTube rabbit gap, Facebook Groups indulge in turn out to be a important cog in the digital swear ecosystem. They’re an underreported phenomenon in India remarkable now not like their counterparts in ‘Pages’, which indulge in in the previous, been obsolete to unfold mis/disinformation, counterfeit files — in particular by particular person entrepreneurs, affiliates of third celebration political propaganda entities. All the draw thru the 2019 elections, tidy public Facebook groups turn into counterfeit files farms — with counterfeit quotes, photoshopped tweets and other unverifiable files. In many solutions, they mirror WhatsApp groups, nonetheless more than one instances the sequence of customers that may maybe furthermore be accommodated in a community, going as a lot as the thousands and the thousands and thousands.

A Facebook India spokesperson, in acknowledge to ET’s questions, talked about, “Our Neighborhood Requirements be conscious to public and deepest groups, and our proactive detection instruments work across both to bewitch away violating swear. For combating misinformation in groups, we bewitch a ‘bewitch away, minimize, repeat’ device that leverages a global network of independent truth-checkers. All and sundry knows there may maybe be more to win out to win groups right on Facebook, and we’ll win enhancing our technology and insurance policies to verify groups dwell places where other folks can join, win toughen and catch admission to exquisite files.”

The myth about conspiracy theories on Sushant Singh Rajput’s death – undergo a putting resemblance to QAnon conspiracy circulate — which began in the United States and is now going global — to a tidy extent, underscores the worldwide concerns about the records ecosystem, because it stands this day. The loads of grievance-filled hashtags, deliberate misinformation campaigns and conspiracy theories coming up out of tidy social media platforms are being mainstreamed by authorized files channels, most efficient for further swear on those channels going help to the machine, amplified by the identical actors and drawing bigger engagement.

The use of truth-checking net sites files from Tattle, ET realized that there were 45 truth-checked articles among English truth-checking net sites like AltNews, BoomLive, IndiaToday and Newsmobile. All of the claims that were truth-checked were realized to be inappropriate or misleading. This files excludes other truth-checkers who furthermore specialize in regional languages such as Hindi, Bengali, Telugu among others. Newschecker, which checks misinformation in eight languages, including English, truth-checked 24 claims. These claims were realized to be inappropriate too.

ET has been tracking files drift on these digital platforms for the closing month and a half and spoke to more than one persons for this myth. These included other folks conscious of this circulate, folks trafficking these conspiracy theories, senior executives of tidy technology platforms, and political consultants. Some of them spoke on a condition of strict anonymity as they weren’t authorised to communicate to the media, while others cited their nature of labor as a reason to remain anonymous.

Diving down the rabbit gap

To bewitch a explore at and join these forms of non-public groups irritating Justice for Sushant Singh Rajput, is equivalent to a virtual oath-taking ceremony of kinds. A pop-up greets you as you are attempting and impress up for a community that espouses the distance off. “Attain you idea justice for Sushant?” it asks. Sing yes, and the next quiz below asks, “What will you function to idea justice for Sushant?” you resolution, and the closing quiz: “Will you quit on your efforts to idea justice for Sushant”, Solution ‘No’, and then you definately’re in.

And whenever you’re in, you are welcomed with a barrage of the actor’s pictures — some from his previous social media actions, others with messages like “We omit you!” and so forth. Nonetheless, neatly positioned in between all of these, are some excessive-engagement posts. In most cases, these posts are mass posted in now now not less than five other groups, in a portray to generate virality and engagement. “Customers coordinating their actions across networks of groups and pages managed by a diminutive handful of alternative folks enhance these narratives,” wrote Nina Jankowicz, a disinformation fellow on the Wilson Heart in a most modern article on Facebook Groups in WIRED magazine.

As of date, there are now now not less than 12 groups with membership between 100,000 and 500,000, and on the realm of 36 groups between 10,000 and 100,000 individuals. One such community titled ‘Justice for Sushant Singh Rajput’ garnered a membership of on the realm of 640,000, per CrowdTangle files. CrowdTangle is a Facebook-owned “swear discovery and social monitoring platform for publishers and producers.”


The amount of swear posted around this arena has furthermore considered a appreciable spike. A mere idea for ‘Sushant’ on CrowdTangle exhibits over 500 million interactions since June 15, with over 870,000 public posts. This includes pages, groups and verified profiles. As a disclaimer, both search phrases consist of cases of pages belonging to files media pushing out relevant swear.

One post, for occasion, showed a portray of Rhea Chakraborty with a noose round her neck and her palms folded (from a old video she made while defending herself), which is inclined to be construed as trying to win the death penalty for the person, merely trying to win YES or NO. In the replies, one after the other, customers wrote YES. That post garnered now now not less than 6500 likes. No longer honest that, it used to be shared in more than one other groups, adding further to the engagement matrix — as per CrowdTangle files, an further 3500 likes/feedback and shares.

When this author reported the post to Facebook, its automatic overview machine did now now not assume it as a violation of its community standards. Even after appeal, it stayed. That post from a explicit user has been since taken down after ET officially flagged it to Facebook India. Nonetheless, it has since resurfaced having been shared by a clear user in a clear community. In a community titled, “Sushant Singh Rajput Followers” with over 300,000 individuals, the image attracted over 10,000 feedback, 6,700 interactions (likes) and 150 shares.

“Of us turn to Facebook Groups to assign with others who portion their interests, nonetheless even supposing they make a selection to fabricate a community deepest, they need to play by the identical tips as each person else. Our Neighborhood Requirements be conscious to public and deepest groups, and our proactive detection instruments work across both,” the Facebook India spokesperson added.

Furthermore, these groups present the trappings of the proverbial “rabbit gap”. Join one community, and Facebook’s algorithm will provide you with a carousel in the ‘Peep tab’ or “Suggested Groups” of now now not less than eight to nine such groups or pages, which harbour identical interests. And most steadily, customers catch sucked in, enthusiastic to use more swear on identical issues.

The groupthink

Most of the India-based groups are in an identical model named to authorized Facebook pages — generally, they act as an extension of these pages — a “community” of kinds. Fan clubs of authorized files anchors (Arnab Goswami, Rohit Sardana, Sudhir Choudhary), and right-soar politicians (Dr Subramanian Swamy, Tejaswi Surya and Sambit Patra to title about a). This cuts across celebration traces, with one of doubtlessly the most authorized “secret” groups — FekuExpress, gaining traction among those adverse to the BJP and its ideology.

SSR-data1ET On-line

“Heaps of things happen internal these groups, nonetheless they nearly plod brushed off since your complete attention is on WhatsApp and to a level, Facebook pages,” says a Recent Delhi-based political digital strategist, on a condition of anonymity. Ultimate week, Facebook introduced that over 1.8 billion customers were the use of its groups feature every month.

The justice for Sushant Singh Rajput circulate, nevertheless, represents the first such occasion in India, where a coordinated campaign, premised on a perceived injustice about a person’s death fueled a surge in swear, boycott campaigns, a free drift of conspiracy theories. Most of them took convey in tidy groups — public and deepest — space up after the actor’s death.

These groups, per CrowdTangle files, indulge in gained on the realm of 4 million customers or ‘page likes’ since June 14, with over 1,000,000 posts between June and till date, with a mean weekly post count of over 65,000. These forms of groups, the records published, were averaging over 1200 posts on a protracted-established basis. These indulge in resulted in over 130 million interactions, across 79 groups tracked and reviewed by ET. Rajput’s page on Facebook grew authorized after his death, adding on the realm of 400,000 likes, the records talked about.

It furthermore comes three years after Facebook shifted its focal level to emphasising more swear from groups that customers join, as a portray to invent more “meaningful communities.” In its keep, globally, these groups indulge in turn out to be a extraordinarily predominant touchpoint to attract customers in direction of conspiratorial thinking — with successfully being or anti-vaccine toughen groups, to violent movements such as QAnon or Boogaloo Bois in the United States, that are founded on conspiracy theories.

SSR-data2ET On-line

“Unsurprisingly, the ‘Justice for Sushant’ Groups, indulge in reach to resemble the QAnon circulate — both in behaviour and its device. It’s like but every other universe,” says a one who has tracked loads of of these groups on a condition of anonymity. “They’ve been in actual fact roleplaying sleuths and investigators, looking out to piece together every runt detail of his death, while crying conspiracy,” the person provides. This week, Facebook in a huge clampdown has eradicated all accounts, pages and groups connected with QAnon, NBC News reported.

Curiously, on 22 September, one Twitter user named Shipra tagged Virginia Guiffre, a survivor of the sex trafficking ring operated by Jeffrey Epstein with this message: “@VRSVirginia #PleaseFollowJustice4SSRIsGlobalDemand as a immense paedophile ring is coming2light in Bollywood & Mumbai authorities linked2extraction of Adrenochrome and trafficking which result in assassinate of @itsSSR. We’d like global toughen @TeamKangana @shwetasinghkirt”.

The conversations

An on a protracted-established basis day in these groups begins with an image of the actor with accompanying texts like “Omit you bro

Over the closing three months, there are furthermore adjacent disorders that indulge in drummed up exercise and excessive levels of engagement on these groups and pages — be it closing month, when Ranaut arrived in Mumbai and the BMC’s demolished her convey of job, or the Republic newshounds being detained by the Maharashtra police, or for that subject, the most modern False TRP scam intriguing Republic TV and Goswami.

SSRET On-line

Besides, loads of viral swear indulge in furthermore emerged from Facebook-based digital files outlets — who most steadily use a smartphone digicam and a mic, with about a speaking heads and clickbaity chyrons as piece of their coverage. One such channel, Pyara Hindustan has been hawk-eyed on this myth the use of a BJP leader in Mamta Painuly Kale as its chief speaking head. One more channel, Desi TV is inclined to utilize clickbait-y chyrons and deliberate misinformation, including a video frame that suggested “Rhea Chakraborty committed suicide in jail” has furthermore grown over this duration. These channels, per CrowdTangle files, indulge in had on the realm of 32.2 million interactions on Sushant Singh Rajput swear since July.

Kale, who used to be furthermore a worn CBFC member, furthermore featured in a video by worn leisure journalist Ujjawal Trivedi, whose page has grown seriously since Rajput’s death, with him providing chunk-sized updates on key trends. He acquired into it unintentionally, he tells ET, after an even friend asked him for the dumb actor’s number on 13 June. “No longer many channels were holding it. And there used to be ask. There used to be a must like what took convey that night, what may maybe maybe per chance per chance indulge in took convey,” he says. “The normal other folks truly feel empowered about this case. Of us are merely asking questions the use of social media,” he provides.

While Trivedi admits that things indulge in long previous in a clear route, he doesn’t endorse baseless conspiracy theories. “I truly indulge in now now not resorted to title-calling, nor can I endorse it. No person must aloof bewitch names with none proof or proof,” he says. Trivedi, who began posting on a protracted-established basis videos on a Facebook Page — “Ujjawal Trivedi Page” since August, has on the realm of 100,000 likes over two months, files published. Some of his videos consist of titles like — “What about the technology patent that Sushant used to be working?” and “Kya hai Sushant ke terrace ka raaz? Kya help door se mili kisi ko entry?” (What’s doubtlessly the predominant of Sushant’s terrace? Did anybody catch entry from the help door?)

After which reach the brand new conspiracy theories — starting from how the Maharashtra minister Aditya Thackeray and Akshay Kumar reportedly labored together to trudge Rajput’s work in growing a cough-based COVID take a look at, as claimed by a Dubai-based twitter user named Meena Das Narayan. This used to be based on pictures that showed Thackeray piloting the take a look at by a global now now not-for-profit in a Mumbai ward.

Thackeray is derisively known as “Child Penguin” by those connected with this on-line circulate. His father and chief minister of Maharashtra, Uddhav Thackeray has furthermore been focused by these groups, including an image of his blackfaced and garlanded with slippers.

Varun Sardesai, long-established secretary of the Yuva Sena and a shut aide of the Thackeray family says, “Right here’s rubbish. These conspiracy theories haven’t any justification whatsoever and are a obvious ploy and a desperate strive and defame the Maharashtra authorities. No longer honest that, they’ve defamed the Maharashtra equipment who indulge in been combating tirelessly to support other folks at some level of the pandemic. The voters are seeing thru it.”

The celebration has furthermore filed more than one complaints with Mumbai’s cybercrime unit, which has despatched notices to now now not less than 10-15 persons who indulge in furthered these theories. He expects platforms to win out better. “We indulge in despatched so many of these videos and pictures to YouTube and Facebook’s public policy crew. While Facebook has largely been responsive, now now not less than they communicate with us, YouTube has been problematic, asking us to file FIRs sooner than they bewitch down these videos,” Sardesai provides.

Raghavan of YouTube says, “We indulge in successfully-outlined processes and obvious insurance policies for pushing aside requests from law enforcement agencies around the enviornment. We count on courtroom orders or governments to explain us of swear that they judge is unlawful below the suppose provisions of the law thru official processes, and we act on it as we lisp to prohibit it after a radical overview. All of these requests are tracked and included in our Transparency Document.”

The Facebook India spokesperson added, “We work carefully with law enforcement agencies in Maharashtra and across India. We overview every inquire for user files from law enforcement for right validity and against our insurance policies. Any swear that is reported to us is reviewed and eradicated if present in violation of our Neighborhood Requirements.”

The opposite prominent conspiracy idea points how FAU-G, the sport developed by GOQII founder Vishal Gondal and promoted by Akshay Kumar were originally Rajput’s tips. This idea is predicated on an Instagram post by the dumb actor where he used to be supposedly studying the basics of gaming from Khan Academy, at some level of the lockdown. The claim used to be truth-checked by BOOMLive, and discredited, with clarifications from Gondal and his company nCORE Video games.

Yet, on these groups, it used to be a viral success. Some of it reached Twitter, Anand, who, in a thread, tried drawing clear connections between the death of Qyuki founder Samir Bangara, and Gondal, formerly colleagues at Indiagames, sooner than it used to be sold to Disney in 2013, apart from linking it to Rajput and Akshay Kumar. “I most efficient keep info and on the file. I even challenged Gondal to refute these info. He blocked me,” Anand tells ET, sooner than adding, “My most efficient feature in here’s to idea justice for Sushant Singh Rajput, that’s it. I don’t reach up with conspiracy theories, the media does it. I don’t even know why I am talking to you.”

Gondal has filed more than one instances against other folks that sought to rupture his recognition, per right paperwork reviewed by ET. These consist of the thread by Anand. The identical has been submitted to the Ministry of Electronics and Knowledge Expertise (Meity).

Anand’s tweets indulge in been popularly quoted in these groups. One such tweet, taking a cue from the QAnon circulate around “Place the Kids”, talked about, “Between 24 March and 14 June 2020, around 26000+ kids went missing from Maharashtra. @OfficeOfUT Where are these kids? Raped, murdered or are aloof being tortured to harvest Adrenochrome?” The conspiracy idea, to sum a Facebook user’s post endorsing Anand’s idea, is that some Bollywood actors are though-provoking “Adrenochrome” to win them younger.

Anand’s twitter fable has since been suspended. He and his steady followers (or followers) indulge in since switched to the encrypted messaging platform Telegram and now now not too lengthy prior to now, to the “free-speech” platform Parler, where he may maybe maybe per chance per chance be losing updates. In 2014, Reuters reported that Anand, then a 24-365 days-used law student had convinced his father VK Anand to defend two rapists in the Nirbhaya case. He furthermore runs an organisation called “Indians Against Biased Media.”

The Endgame

Several of these groups this day indulge in other folks from various backgrounds, with an overlap between die-laborious Bollywood followers, individuals and followers of a immense sequence of political occasions and informal customers, though extremely engaged in the middle of a plague, contented to roleplay sleuths, investigators, in a portray to collectively treatment these instances. These forms of are persons in the US, in Hungary and other countries.

Those thinking about this largely on-line circulate scream they are apolitical and function now now not symbolize views of any political celebration. “We honest settle on justice for Sushant and accountability from the police and the authorities: the courtroom need to catch to the bottom of it and win other folks accountable if they are guilty,” says Trivedi, the worn journalist. “We don’t symbolize the Congress or the BJP or the Shiv Sena or anybody, here’s a other folks’s revolution. This is why I truly indulge in furthermore joined them in calling for a boycott of Bollywood,” he provides.

Quite loads of sources conscious of on-line political approach scream that his circulate has furthermore morphed into something political occasions can later piggyback on. “There’s the glaring hyperlink to the Bihar elections, and it gives them a honest different to invent a parallel myth, apart from focusing on the Mumbai Police and the Maharashtra authorities, something that has been a constant since Thackeray turn into CM,” says the digital political strategist quoted earlier in the myth. A most modern document by social media researcher Joyojeet Supreme friend and his crew highlighted that the records showed “the predominant feature carried out by politicians, in particular the BJP, in proposing a ‘assassinate’ different to the ‘suicide’ myth.”

This pivot may maybe maybe per chance per chance furthermore support them build more recent followers to push out their messaging to. If that is the case, there may maybe maybe per chance per chance furthermore be a political pivot, closer to the Bihar elections, even as older pages, groups and swear properties — YouTube channels and Twitter handles are being demonetised or suspended by these platforms for violations. At the same time as elections indulge in been introduced, ET has realized no such renaming or rebranding of these groups. One such community, nevertheless, has pivoted to the continuing Indian Premier League.

Nonetheless, now now not all of this has long previous brushed off with law enforcement. A Faridabad-based model and YouTuber, Saahil Chowdhary used to be arrested by the Mumbai Police’s cybercrime cell for allegedly posting videos on his channel that peddled unfactual files on the Sushant Singh Rajput “assassinate mystery”.

In a on the realm of two-minute video reviewed by ET, Chowdhary purportedly apologises in Hindi asserting “The info weren’t right and that he used to be following files channels and they were inappropriate ensuing from which loads of rumours had unfold, and loads of alternative folks, including Aditya Thackeray and the Mumbai Police, were jumpy.” He provides, “The Mumbai Police told me that your complete proof with YouTubers and subscribers is all counterfeit and that it is leisure for them. The Mumbai Police has helped me.”

He later appealed to YouTubers to “verify their info and later fabricate videos, because I don’t settle on them to face the identical disorders. So please don’t fabricate these videos, which damages the glory and recognition of alternative folks.”

news image



Please enter your comment!
Please enter your name here